At One Icon, we promote what we love, every single day……… This is our story.

About Us

Established in 1997, our mission is to be a company that inspires, unlocks and creates possibilities and provides outlets for everyday dreams and long-held passions. Our diverse portfolio of strong brands entertain and engage audiences with great storytelling through  magazines, music, tech, apparel and compelling content, enriching millions of lives around the world every day with the most trustworthy Source of Power to the world

ONE ICON: Representing the one.

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Back in your feed

We're back and getting into your feed! Whats Coming up? A Neon Crown, New Mici Magazine issue, New Pac? New Comp, a certain fish and a Love Revolution. #1ICON


Happy New Year

things are about to change

With the new year just around the corner, what things are you hoping 2018 will be full of? Do you have a theme or a thought of what it might hold for you? Releasing early January, will be our first MY:MICI devotional for 2018 and we’re…

love releases revelation

Love releases revelation to our hearts. The key to growing in our understanding of God and who He says He is to us, is to receive the revelation of His love for us! (Eph 3:18) He is not the tyrant King we most often think of Him as. We can…

From the inside out

Изнутри ты сотворена по образу Христа. Мы были сотворены по образу Христа, созданы отражать Его природу. Всё, что есть в Нём, теперь есть…


And in a world where chaos and noise seem to be the norm – as children, made in the image of God; that is, ones made to reflect His nature, remember that we are the facilitators of His peace. If He is the Prince of Peace, then through Him…


«Сделай себе одолжение и полюби мудрость, учись всему, чему можешь, и тогда ты увидишь, как твоя жизнь расцветает и процветает!» Притчи…

thinking of others

Christmas is a time for family. It’s a time we get to let go of the year that was and enjoy a day full of celebration, of laughter and of love, with the ones we love. It’s a time for peace. Yet so many, don’t experience that…

God is up to something

Do you feel it too? Over the past few weeks, it’s almost been a tangible sense of expectation – as though God is cheekily smiling, knowing that the blessings, the promises, the breakthroughs we’ve all been standing and believing…

meet Deun Ivory

One of our favourite features in our latest issue is talking to Deun Ivory about all things creative. She has an exceptional eye for detail and we just love the way her pictures tell stories all of their own. And we absolutely love that much…

in the light of your destiny

How beautiful it is that our God sees us only in the light of the destiny and not our past mistakes. The old has gone, the NEW has come. Let go of what lies behind and press on friend to ALL He has in store for you and your future. #micimagazine…

the wind and waves

The wind and waves still know His name. #projectwellness365 #wellnessinspiredliving #getwhole #livefree

flawed and still worthy

He says WORTHY. Daughter. Healed. Whole. Ready. #micimagazine #micimoments #MoreThanAMagazine #ItsAMessage #IamMICI #MadeInChristsImage #identity #purpose #worth #MICI #everygirl #everystorymatters Powered by WPeMatico

The blessing of being unfriended, wait, what?!

The blessing of being unfriended … It’s a strange title I realise, but it’s something I’ve discovered over the past year. You see, in July 2016 I did my last event as an MC for several small gatherings designed to encourage…


And He has appointed some with the grace to be apostles, and some with the grace to be prophets, and some with the grace to be evangelists, and some with the grace to be pastors and some with the grace to be teachers. And their calling is…


She had wandered down to the waters edge, lunch in hand . Even in the hustle of the day, moving to and fro among the busyness of so many others all seemingly on their way, somewhere, she just kinda felt brushed aside, as though she was acknowledged…

to be called …

To be called to something means you’ve been summoned or invited; that your presence has been requested to participate. We don’t use the term so much now, but only a century ago (perhaps even less) if you were called by the King or Queen,…

MICI Magazine App

MICI Magazine on Android! MICI Magazine, MICI Girls and MICI Russia are now available on Apple and Android devices!! You can find our app in either your App or GooglePlay stores and grab the latest issues right from your device. We couldn't…

New Season, New Issue, MICI Girls

OUT SOON! NEVER MISS A THING! free songs, insider offers, discounts & giveaways straight to your inbox.

ESCAPE debuts #179 on USA iTunes album chart.

Congratulations to Gabriella Brei on breaking into the top 200 of the US iTunes album chart. ESCAPE (Gabriella's  sophomore album) debuted at #179 a day after hitting the number 2 spot on the Australian iTunes Inspirational Chart and debuting…

Red Flag (Original Motion Picture Soundtrack)

As an Indie label we are always honoured to support the work of Indie artists using their gifts and talents to share the Gospel. This is one of those projects we've recently supported with music featured from our roster of talents artist. Please…

Free Songs, Giveaways & Discounts

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ASHES - Point5

ASHES by Point5 hit #57 on the USA iTunes charts. FIRE!


We are celebrating and would LOVE you to come to the party! MICI is moving into the neighborhood! That's right, MICI is officially launching its USA operations locally in Dallas and MICI Founder, Janelle Knox will be sharing the story…


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Who is One True King

One True King is a Christian Worship band based in Midland, Michigan. When we’re asked what genre of music we perform, it’s difficult to give a straight answer. One listener described us as “taking bits of classic rock, blues, gospel…

Kinwriters - It's a family thang

Someone in my circle once told me that I wasn’t a writer and I would never have anything published. There was a time when I believed that …. JANELLE KNOX Founder & Director | mici and mici Girls Magazines Get the full story at…

Climbing Mountains

What an honour it is to bring you incredible independent artists like Kim O'Connor, who loves to glorify Jesus through song. Kim's unique style is a personal favourite - we often have her songs on in the car when driving at night as the moody…

MICI Magazine partners with Focus on The Family

We are very excited to announce @micimagazine is an official affiliate and partner of @focusonthefamily Australia! Now when you purchase a copy of MICI or @micigirls or annual subscription of either through the Focus on the Family Australia…

All for One Cause

Hi, I’m Amelia, a musician, and a chaplain. I got into music because…it’s always been a big part of my life. My parents taught me about a variety of musical styles, which I think is reflected in the music I produce today. Dad was on…

Gabriella Brei's second #1

Congratulations to Gabriella Brei for her second #1 single on the Australian iTunes Inspirational chart. If I Had Another Day is the the first single from the Gabriella's long awaited second album Escape. Escape will be release under MICI…


New issue is in the works girls and we can't wait to unveil its beautiful cover!  

RAPZILLA showing love to Vee & Josh

Thanks for the love RAPZILLA.  

MICI 2016

Are you already wondering what 2016 will hold!?!? Planning and dreaming and praying for God to show up? We are and we have some so much coming up that we can't wait to share with you! Stay tuned ... Announcements soon ... For now enjoy the Christmas…

MICI Christmas

On the 12th day of Christmas MICI said to me... ‘here’s a little something from us for under the tree’ ... Ok, we'll spare you our singing ? Whilst it's not humanly possible to send each and everyone of you a gift this Christmas (that…


Choose to shine like the diamond you are' - new issue of MICI Girls out now!  

Gods Timing

Gods timing. It's never early and never late, but boy oh boy it can feel like it's never on time! This is what the poem 'God's timing' is all about in our soon to be released new issue! It's looking beautiful! We can't wait to show you more…

Jamming 4 The Homeless

Catch Sandy Bennett @ Jamming 4 The Homeless. Sharing some smooth tunes including a new track of my upcoming new album.  

Even when it makes no sense, I will praise you.

Even when it's hard and you're not sure where God is and what He's doing behind the scenes - remember- He is always at work, bringing everything together for your good - making the best out of each and every situation on your behalf. Even when…

Vee & Josh debut at #13 on iTunes with first album.

Vee Syjongtian & Josh Faragher aka Vee&Josh are a HipHop/R&B duo from Keysborough, Melbourne. The music they write focusses on real subject matter and is created to drive, inspire, uplift and encourage their listeners. They believe…

D7 proves - Australia’s got talent.

D7 is the latest release from Downunder, a low-key album that packs plenty of punch New tracks from fan favourites such as Judahcall, Amelia Gardner, Vee and Josh, Mz Tanz, Jordan Worner and Kim O'Oconnor perfectly complimented by the power…

Latest MICI Girls 'Crown' out now!

MICI Girls Latest issue 'Crowned' now available for purchase! If you're a subscriber it's on it's way! Happy days!  

Declare Conference 2015

@declareconf thank you so much for inviting and hosting @janelleknox of @micimagazine to share the heart of mici. She had a ball with you...until next time! #beautifuldeep  

MICI on 94.9 Rhema CC

Today you can hear about the heart and vision for MICI Girls and MICI Magazinepost by tuning into 94.9 Rhema Central Coast at 12.00 today (Australian eastern standard time) or stream live from their website.  

MICI radio interview on HOPE 103,2

We are pretty excited to have spoken this morning with radio host Emma Mullings about the launch of MICI Girls! Our interview will go to air on Hope 103.2FM at 11:38am - tune in live or online at

MICI Girls Magazine Launched!

We have some of the most exciting news! MICI Girls is our magazine for girls 9-16 and it has finally arrived for distribution! It's a beautiful publication filled with life giving words and encouragement to our younger girls - that God loves…


Has life ever felt like a raging storm? Then check out today's blog at MICI Girls and be inspired to seek His face in it.  

MICI Girls Magazine is near.

We spent yesterday proof reading the next MY:MICI Girls mini mag, due for release next week!! YAY!! It's filled to the brim with beautiful truth. We can't wait for you to read it!! Have you signed up to MY:MICI Girls yet? When you sign up you…

The Cup

Grab a cuppa and a hot cross bun and check out 'The cup' on the MICI Girls blog today //  

The Cup

Now on the MICI Girls blog...The cup

Wild Faith

Are you looking for a new devotional? #WildFaith is our FREE gift to you as part of the new release of my:mici!! It's our new monthly subscription option but you get the first month as a gift to try! You can now get involved for just $10 a month*…


Our first NEW my:mici monthly subscription downloads were released today, this collaboration with kristin nicole kennedy is a fav!! To subscribe to the monthly online magazine, devotional, poster, music track and lots more surprises ... head…


World water day is tomorrow! How are you going with your dropitchallenge ? Have you joined yet? Need help to get involved? We've already seen 6 water filters provided for through the challenge and it hasn't even started! How great! So grab your…

MICI Magazine partners with Compassion Australia for DrooIT

We are super excited to announce our DropIT challenge! We have partnered with @compassionau to join the fight for clean water. The challenge kicks off on World Water Day - March 22nd and ends March 29th. We are asking you to join us as we drop…

New look MICI Magazine

Our new look 128 page issue of MICI Magazine has arrived! Blush is available @micimagazine booth @coloursisterhood conference upstairs in the expo near door 9! We'd love you to come visit! Have a great first night girls!

Ready, set, go!

All done girls / we are so expectant about being with you all at @coloursisterhood conference! We'll you soon! Make sure to drop by and see us in the expo area.

Peter Christie finalist in The Gospel Fan Aswards

HUGE congardulations to Peter Christie on receiving finals births in 6 categories of the Gospel Music Fan Awards. If you are able to, We'd love to ask you to support Peter and cast a vote for him - the winner is a combination of public votes…

New issue of MICI this week.

This week our new issue of mici magazine is released and we've got some other surprises in store too!

Sisterhood 2015 Surprises!

micimagazine is in full prep mode for Hillsong coloursisterhood conference next week. We have some beautiful surprises for you 🙂 xx


This is simply one of the best compilations we've ever put together. If it's not gracing your collection already, we encourage you to add it. INSPO SESSIONS VOL 1 is available on all major download stores. Inspo Sessions, Vol. 1 by Various…

Don't try to figure it out

You don't have to have it all figured out, just do today. // The fundamental fact of existence is that this trust in God, this faith, is the firm foundation under everything that makes life worth living. It’s our handle on what we can’t…

What's your love story

What's your love story? Tell us your love story in 400 words or less and email it to We love hearing from you all xx #mici

New MICI mag!

New issue of MICI Magazine coming soon followed by a few surprise's. #micimoments

Our amazing Editorial Director of MICI Girls

Happy Birthday to Carly Thomson, our amazing Editorial Director of MICI Girls. This girl is the real deal. Her story will inspire you to see the Lord through the valley's and lies - and to know that there is HOPE for all who call on the…

Worth It All to debut on the The Tracy Morgan Radio Show

WORTH IT ALL by Downunder Label Group artist Rob Mercer, will debut Tomorrow 2.11.2015 (USA TIME) on The Tracy Morgan Radio Show. I hope it encourages someone to know... He saw our pain. He saw our fault. He saw our shame. He took the fall.…

Tim Moxey performing this Valentines Day

Tim Moxey will be pumping out power ballads Valentine's Day at the Classic Rock Love Songs event along side Simon Meli, Mitch Anderson and Carmel Mesiti . This is an exclusive one-off performance at the Sutherland Entertainment Centre. Grab…

Tim Moxey and Downunder Label Group are excited to announce the release of Tim’s CD, Still With Me.

With a sound likened to that of Australia's very own John Farnham, Tim Moxey came to national attention in The Voice, (season two) with his outstanding rendition of You raise Me Up, alongside fellow contestant and eventual winner, Harrison Craig. Since…

RAIN cracks top 5 on iTunes

The debut single from Vee and Josh 'RAIN' hit the number 4 spot on the iTunes inspiration chart not long after the duo finished opening up for Andy Mineo, Tedashi, DJ Promote and Australian Artist Zii in Melbourne at The Best Of Me concert. Be…

RAIN cracks top 5 on iTunes

The debut single from Vee and Josh 'RAIN' hit the number 4 spot on the iTunes inspiration chart not long after the duo finished opening up for Andy Mineo, Tedashi, DJ Promote and Australian Artist Zii in Melbourne at The Best Of Me concert. Be…

Vee and Josh open for Andy Mineo

If you haven't got your tickets yet go to it all goes down in Victoria this Sunday.

Official music video for RAIN by Vee&Josh

Check the video of RAIN, the first cut from upcoming debut album from Vee N Josh.

MICI Magazine at Hillsong 2014

Get along to the expo area at Hillsong Conference 2014 and say hello to the MICI team. While you're there why not grab yourself the latest issue which goes on sale today.            

History of Us


With no email address or website and from a studio apartment we started with 2 stickers and the physical mailing addresses to all the christian stores in Australia. We were known as Crossology.


We expanded our range to 10 stickers available in 7 different colours.
Stocking 90 independent stores and one national chain.


We added Men’s T-shirts to our range in 5 different colours and 4 sizes. We also started producing our range of stickers in a die-cut form.


Launched our first website completely in Flash.


Added Caps to our range. Started a line of women T-shirts.


Expanded to 7 different cap colours and added men’s & women’s beanies to our line.


Added our first music CD to the website as a way of helping a friend sell his CD while touring.


Added Hillsong Live and C3 Oxford Falls to our catalogue as well as independent artists across Australia & New Zealand. It was this year we changed our name to RhemaShop and rolled out our first webstore to the Rhema FM stations in Australia.


Launched iChristian Australia to offer a free? webstore to ministries without crossing over their Brand. Added the ability to re-brand the webstore.


iChristian steps up as RhemaShop is folded and closed down.
We grew at such a first pace that we had to cease production of our headwear, stickers and t-shirts to concentrate on iChristian.


Added the function for store owners to fully customize the content displayed on the front page of their own stores.


Added our digital download platform to the iChristian network. Capable of handling single tracks, full albums, movies and eBooks.


Purchased 316 Records, renamed it THE316LABEL. Produced our first Downunder double CD compilation, the tenth in the life of the series. Began radio servicing music tracks to 60 plus stations in Australia & New Zealand.


Launched the current layout with complete customization and ownership of the front page for all sub stores. We also added stand-alone label and ministry stores.




Launched a new DOWNUDER double CD series: The Aboriginal & Torre Strait Islander edition


Launched Downunder Label Group.

Launched Brand Publishing to handle our own music publishing.


Launched MICI Minutes to radio. One minute segments aim to encourage, uplift and empower christian women with thought-provoking, bible based faith messages.


Increased the page count in Mici Mgazine from 64 to 128 pages.

Launched Better Communities:


Launched MICI Girls Magazine

MICI Magazine & Compassion teamed up to launch Drop IT, an initiative to raise money for clean water filters for families living in poverty.

Founded Downunder Label Group UK & Downunder Label Group Canada


Launched MICI Magazine Russia

Launched Downunder Digital: Distribution platform for our music label Downunder Label Group.

Launched Decibel: Mastering house for our music label Downunder Label Group.

Launched Buddy Host: Affordable web hosting platform in Australia & Russia.

Launched Kinwriters: A place for family – far and wide – to share their stories.

Launched God & Girls: all female record label exclusive to MICI Magazine

Launched the MICI Magazine APP. Download it from the Apple store here.


Launched MICI USA: MICI Magazine USA edition is now printed & post from Dallas, Texas.

Launched Hallowed Entertainment: Helping film makers tell a better story with beautiful music. Hallowed Entertainment

MICI Magazine is translated in Russian, Portugese, Filipino and Spanish.

Launched Hallowed Tech: Transforming creative ideas into brilliant apps. Hallowed Tech

Launch MICI Magazine’s Android App.

Launched Hallowed Wellness: Healthy Living. Hallowed Wellness

These Move Us

Work With Us

Whether it’s building an amazing product or building an amazing culture. We love to dream, to be authentic, have fun and create something life changing. Simply put, we’d love to work with you in representing the one. Don’t be afraid, contact us today via the contact form at the bottom of this page with any ideas (we love the wild ones) or apply for any of the wanted positions below.

Work From Home
Posted 8 months ago

We are looking people to proof read our upcoming MICI Magazine Spanish Edition. MICI is a uniquely Australian-based but global brand that encourages the heart of everywoman fighting to meet the demands of life – to discover her truest identity is found in Christ. MICI seamlessly mixes contemporary but sophisticated, modest yet trendy, peaceful yet…

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Work From Home
Posted 8 months ago

We are always on the  lookout for Music Producers. Our main area of need is Praise & Worship at the moment but we please submit demos of your work and lets connect and see if we can partner.

Read More

Statement From Us

Iconic is an inter-church, non-denominational, evangelical Christian organisation. The following states what we believe:
• The Bible is the inspired, the only infallible, authoritative Word of God.
• There is one God, existent in three persons: Father, Son and Holy Spirit.
• Iconic believes in the deity of our Lord Jesus Christ, in His Virgin birth, in His sinless life, in His miracles, in His shed blood for the remission of sins, in His resurrection, in His ascension to the right hand of the Father and in His personal return in power and glory.
• Iconic believes salvation is found only through Jesus Christ and requires individuals to acknowledge their sin, accept His forgiveness and repent.
• Iconic believes that for the salvation of lost and sinful man regeneration by the Holy Spirit is absolutely essential.
• Iconic believes in the present ministry of the Holy Spirit by whose indwelling the Christian is enabled to live a godly life.
• Iconic believes in the resurrection of both the saved and the lost; they that are saved unto the resurrection of life and they that are lost unto eternal separation from God.
• Iconic believes in the spiritual unity of believers in the Lord Jesus Christ.
• Iconic believes Jesus established the church to carry out His ministry on earth

Contact Us

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